Allen and Diggs Join PLBSE and Commit to Local Charities | Sports

It’s been nearly three decades since PLB Sports and Entertainment (PLBSE), a Pennsylvania-based company, began working alongside the world’s greatest athletes and entertainers, creating a premier line of food products that promote individuals who they present as well as a charitable organization of each person’s choice. .

Last season, PLBSE teamed up with Buffalo Bills quarterback Josh Allen to create Josh’s Jaqs, a cereal that raised money for Oishei Children’s Hospital. This season, Allen re-signed with PLBSE, while star receiver Stefon Diggs joined the project, with partial proceeds from the newly introduced Stefon Diggs hot sauce and blue cheese going to the Western New York Women’s Foundation.

So far, PLBSE has reported great feedback on building the Stefon Diggs brand, with hot sauce currently listed as the #1 selling hot sauce at WNY, and blue cheese coming in as the #2 seller behind the regional favorite. Rooties.

“It’s great to see,” said Ryder Ballou, senior marketing manager at PLBSE, of how quickly new products have spread. “Josh’s products worked so well that we had to start over and add Stefon Diggs. We wanted to keep a foothold in Buffalo.

Since 1996, PLBSE has worked with hundreds of customers to launch successful products including cereals, salsas, condiments, beef jerky, confections and beverages, selling over 20 million items since inception of the company while helping to raise over $22 million for various charities attached to their clients. While the company was still in its infancy, PLBSE introduced former Bills quarterback Doug Flutie with the memorable Flutie Flakes brand which is a household name to this day. Proceeds from Flutie Flakes help the Doug Flutie Jr. Foundation, which has raised over $15 million.

For Ryder and his father Ty, the founder and CEO of the company that started the business 25 years ago, working with athletes is pretty special. But the real source of their satisfaction comes from the charitable aspect of their business. Over the years, PLBSE’s client list has included big names such as Hall of Fame pitcher Nolan Ryan, Hall of Fame running back Jerome Bettis, Hall of Fame QB Dan Marino and future Hall of Famers Justin Verlander, Rob Gronkowski and many more. But it’s not the names of the athletes that matter most to Ryder and Ty, but rather the names of the organizations they can lend a hand to that matter most.

“The charities we support are what matter most,” Ryder said. “Everyone here at PLBSE and all the athletes, that’s why we do this. That’s what drives us. Before we sign them, we ask every athlete which charity they want to support. That’s a factor. decisive if they don’t have a charitable component. We love to give back and so do athletes. We are fortunate to work with so many great organizations on our projects.”

This season, along with Allen and Diggs, PLBSE is also working with Cleveland Browns RB Nick Chubb (Chubb Crunch Cereal-First Candle), New Orleans Saints RB Alvin Kamara (Kamara’s King Crunch-Children’s Bureau of New Orleans), Arizona Cardinals wide receiver DeAndre Hopkins (HopBox Cereal-SMOOOTH Foundation) and others. Their products are available in local supermarkets as well as online (

“Our reputation has allowed us to scale our project nationwide,” Ryder said. “We go to guys for something like this and it creates a lot of press and attention. Last year we featured Kansas City Chiefs quarterback Patrick Mahomes (Mahomes Magic Crunch, 15 and the Mahomies Foundation) cereal, and this year Green Bay Packers running back Aaron Jones (Aaron Jones Touchdown Squares, A&A All the Way Foundation). The attention they received has come back to us and it is easier to reach others and develop new programs each year and we have grown exponentially this way.

Since Flutie Flakes, the company has expanded its reach across the country, but there’s always something special about releasing a product in Buffalo, Ryder says.

“We can make certain products in certain markets and they won’t spread,” he said. “But anything we put out in Buffalo, it takes fast.”

Ryder says the love Bills fans have for their team as well as the quality of PLBSE offerings are two critical factors in the popularity of various PLBSE products. For example, Stefon Diggs Blue Cheese is the company’s pride and joy.

“Stefon Diggs Blue Cheese is a recipe we developed and we’re very happy with the end product,” Ryder said. “It’s different from Rooties, but it’s a nice change of pace and a nice second option for the fan favorite.”

Stefon Diggs Blue Cheese can only be purchased in stores, as it must remain refrigerated to ensure freshness.

In addition to the individual athletes and performers that PLBSE regularly works with, they introduced event product for the first time last summer when Major League Baseball hosted its first-ever Field of Dreams game, honoring the classic film featuring Kevin Costner. For the set’s prep, PLBSE teamed up with actor Dwier Brown, who played Costner’s father in the film. In honor of the famous cornfield that surrounded the Field of Dreams, PLBSE and Dwier created Field of Dreams Cornflakes.

“We’ve never done anything like this before,” Ryder said. “With things like that, they’re almost more preferable than an athlete. We make a bet with the athletes. Injuries happen and teams and players don’t always meet expectations. This is why (events such as the Field of Dreams game) are more attractive and a space that we are exploring more and more.

A portion of each sale went to Comfort Zone Camp, which transforms the lives of children who have experienced the death of a parent, sibling, primary caregiver or significant other.

Through it all, for Ryder and his father, Ty, it was amazing to see the growth of something that started with one idea – Flutie Flakes. Now, with the Bills back to their winning ways, the team’s success and the company’s products have brought back old memories for the father-son duo.

“When we first created Josh’s Cereals last year, it was before Oishei Children’s Hospital created the Patricia Allen wing and all the media attention that came with it. So we saw him develop from the start and it was amazing,” Ryder said. “What Josh and Stefon have done for this community is a testament to the guys they are. This town is so lucky to have them. They are two of the most generous people in the NFL.”

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