World-Renowned Winery Leads with Key New Appointments and Expands U.S. Communications Program
New York, NY, February 2, 2022 – Iconic Chilean winery Seña has announced that Colangelo & Partners, an integrated communications agency focused on fine wines, spirits and food, will be its go-to agency in the United States, to develop and execute a comprehensive communications strategy targeting major media, commerce and influencers. The partnership will focus on engaging new and current consumers and collectors through strategic media and trade relations, events and partnerships, and influencer marketing.
“Colangelo & Partners is a leader in integrated communications and an expert in fine wines,” says world-renowned owner of Viñedos Familia Chadwick SpA, Eduardo Chadwick. “Their esteemed reputation and knowledge of the industry allow them to execute strategic plans that will bring needed visibility to our wines, our brand and our story. There is no better team to represent an iconic wine like Seña, and we are thrilled to form this partnership with them. As Seña was created through collaboration, we are confident that this partnership will produce comparable success.
Colangelo & Partners will work on a range of traditional and new media activities in conjunction with Seña’s management team. The corporate structure includes new key appointments designed to continue to strengthen the organization and add to its agility and dynamic vision. These changes consist of the appointment of Francisco Zilleruelo as a member of the board of directors of Viñedos Familia Chadwick SpA. In his new role, Zilleruelo will act as executive director of Seña and Viñedo Chadwick, working closely with Juan Carlos Pagola, who has been named general manager of Seña and Viñedo Chadwick. With Francisco Baettig as technical director, Michel Couttolenc as export director for the United States and Canada, the daughter of Eduardo Chadwick, María Eugenia Chadwick, as marketing director and the rest of the management, l he team stands ready to guide Viñedos Familia Chadwick SpA with dedication and innovation, showing the United States and the world the full potential of Chile through the lens of Seña, one of the best wines in the world.
Francisco Zilleruelo, member of the board of directors and executive director, has an in-depth knowledge of the industry thanks to eighteen years of experience and a commercial engineering degree from the Adolfo Ibáñez University in Santiago. Professionally, his fifteen-year tenure at Viña Almaviva (a joint venture between Baron Philippe de Rothschild and Concha y Toro in Chile) included roles as commercial director and then general manager. Upon his appointment as Managing Director of Seña and Viñedo Chadwick in 2020, he worked closely with La Place de Bordeaux in developing international fine wine distribution. Zilleruelo’s expertise and knowledge helped him become executive director and board member, with Juan Carlos Pagola in his previous position.
Juan Carlos Pagola has been involved in the luxury and travel industry throughout his career, which he brings to his current role as Managing Director of Seña and Viñedo Chadwick. He holds a degree in commercial engineering and a master’s degree in marketing, with previous professional roles that include general manager of a high-end resort in Chilean Patagonia. More recently, Pagola led the marketing and sales area of TN Coopers, a Chilean cooperage present in more than 35 countries. It was here that he gained in-depth knowledge of global business relationships and distribution strategies by leading the marketing and sales strategy. Based in Chile, Pagola will lead projects and initiatives aimed at successfully developing Seña and Viñedo Chadwick wines in international markets. More specifically, he will take up the challenge of extending the distribution of the brands to the most relevant wine markets in the world.
“Seña is an incredible and pioneering winery. We are thrilled to embark on this journey with them, helping to grow their legacy as one of the world’s iconic wines,” said Colangelo & Partners President Gino Colangelo. “We look forward to sharing their incredible and unique stories, reaching new audiences here in the United States, and helping them achieve their brand goals.”
Created in 1995, Seña is Chile’s first emblematic wine. the result of a brilliant collaboration between globally recognized winemaking icons Eduardo Chadwick and Robert Mondavi. Chile’s lush terrain sparked the curiosity of Mondavi, who traveled to the area for research in the early 1990s. After meeting Chadwick, the two felt a connection within their shared values and decided to create the first emblematic wine of Chile, serving as a pioneer in its terroir of the Aconcagua Valley: modeled on a Bordeaux style, with a Chilean soul. In the quarter century since its inception, Seña has achieved a perfect score of 100 and has solidified itself among the finest wines not only in South America, but in the world. The current release, Seña 2019, marks the 25th anniversary of this iconic and pioneering wine.
About Colangelo & Partners
Colangelo & Partners (www.colangelopr.com) is the leading integrated fine wine and spirits communications agency in the United States, sought after by the biggest brands and players in the industry for the quality of their results, their creativity and their return on investment. Colangelo & Partners professionals work with integrity and passion to influence how the American public perceives their clients: Earn consistent, high-quality positive media coverage; organize signature events; strategize and execute exceptional digital campaigns; and implementing trade programs that strengthen industry relationships. Colangelo & Partners’ clientele includes instantly recognizable global brands and passionate and up-and-coming winemakers and distillers; regional and national institutions; and technology and e-commerce companies innovating in the beverage alcohol sector.