D’Ieteren, the Belgian importer of the Volkswagen Group, is revamping its corporate structure. Now the automobile distribution activities are split into a new subsidiary, simply known as D’Ieteren. The change aims to prepare the company for its future ambitions and is also reflected in the new slogan “Moving People Forward”.
The automotive activities of the D’Ieteren Group are now carried out by D’Ieteren, a subsidiary at the same level as the other subsidiaries of the D’Ieteren Group, Belron (the automotive glass repair activity operating under the name of Carglass in most part of Europe), Moleskine (the Italian high-end laptop manufacturer) and D’Ieteren Immo, the company’s real estate division.
22% market share
D’Ieteren is the Belgian importer and distributor of Volkswagen, Audi, Seat, Skoda, Bentley, Lamborghini, Bugatti, Porsche and Yamaha. It has a market share of approximately 22% and in 2019 achieved a turnover of 3.6 billion euros for an operating profit of 119 million euros.
The new structure has been put in place with the aim of giving the Group the flexibility and agility to maximize its development trajectory in the future.
“The D’Ieteren name is central to our new identity,” said José Fernandez, Chief Customer Experience, Marketing & Digital Officer, “because it carries with it the family heritage that we cherish and are proud of. This is the legacy of more than two hundred years of evolution in mobility to meet the expectations of our customers. We added the “Forward” arrow as a symbol of the company’s desire to move forward, to be open to change and to constantly innovate. »
The company believes that mobility should drive sustainable development for future generations, which is why D’Ieteren has the ambition to be the “spontaneous choice” of mobility in Belgium by 2025.
To achieve this goal, D’Ieteren aims to offer a high-level customer experience and a portfolio of sustainable products and services that respond to customers’ new mobility habits through its own channels and network of partners.
Denis Gorteman (photo, right), CEO of D’Ieteren, declared: “The way we move is an important issue for the protection of our planet, which is why D’Ieteren is committed to developing sustainable mobility. As a market leader, we want to take on this responsibility and set an example for others.
By 2025, D’Ieteren’s CO2 emissions related to its activities will have been reduced by 50% by introducing more sustainable building management practices but also by introducing a greener mobility policy including electrification, working from home, videoconferencing, etc. Inclusive growth is another important goal, as the company believes that diversity in terms of gender, origin, age etc. is a source of creativity.
Image Copyright: D’Ieteren