Digital fundraising and strategic financial planning among key skills for charities

Charities around the world report that digital fundraising capabilities and strategic financial planning are among the most crucial skills they need to stay resilient. The findings appear in the sixth volume in a series of reports, Future-Proofing Nonprofits for the Post-Pandemic World, The Voice of Charities Facing COVID-19, Volume 6, released in February by CAF America to highlight the needs of charities and inform donor giving strategies.

“Charities need to focus on sustainability for the post-pandemic world,” said Ted Hart, president and CEO of CAF America. “The resilience of charities relies on the core organizational management skills of nonprofits. Our goal is to ensure this long-term resilience and build the capacity of nonprofits to face unforeseen challenges ahead and advance their mission in the face of future adversity.

The research surveyed 805 charities serving 152 countries to learn more about the skills they rely on to maintain their operations in these difficult times and others they need to develop more to survive the pandemic and come out stronger. strong. Key findings include:

Organizational management capabilities are needed to build resilience, including advancing DEI, strategic planning, and digital fundraising strategy.

Three in four respondents (75.60%) out of 787 indicated that they wanted to learn new ways to use digital technology for fundraising and 61.25% indicated that they needed better digital tools to fundraise. connect with stakeholders.

Although a large majority (72.22% of the 799 respondents) have a communication plan in place, almost as many (71.05%) indicate that they want to learn how to communicate more effectively for fundraising and 62.83 % need to be guided in impactful storytelling to achieve their goals.

The majority of charities (69.95% of 792 respondents) feel equipped to remain financially viable in the uncertainty created by the pandemic and its impact on the economy.

Although the future implications of the pandemic are unknown, 90.86% of the 788 charities that responded say they are confident that they have effective leadership and governance to help them weather the crisis successfully.

Published in partnership with Indiana University’s Lilly Family School of Philanthropy at IUPUI and The Resource Alliance, the latest report identifies and explores skills specific to digital technology, communications, fundraising, to the financial sustainability, DEI and general management that charities rely on and need. develop for greater resilience during and after the global pandemic.

“We welcome the opportunity to collaborate with CAF America to improve global research on philanthropy and COVID-19, and to translate this research into practice by providing insights into how philanthropic organizations can successfully overcome the challenges posed. by the pandemic, as well as how donors can support these efforts globally,” said Una Osili, Ph.D., associate dean for research and international programs at the Lilly Family School of Philanthropy in Indiana University “It is more important than ever to understand how organizations around the world can adapt to this new environment and prepare for the future.

Hart and CAF America’s Senior Vice President of External Affairs, Jessie Krafft, shared data and research findings from the new report released today during CAF America’s Feb. 11 webinar, Future-Proofing Nonprofits for the Post -Pandemic World, The Voice of Charities Facing COVID-19, Volume 6.

A leader in international philanthropy, since 1992, CAF America (Charities Aid Foundation of America) helps corporations, foundations and individuals make strategic, effective and tax-efficient gifts internationally and domestically. Whether supporting organizations working around the world, providing rapid responses to major disasters, or helping to connect global communities, CAF America transforms donor visions into impact. CAF America’s global reach translates to more than $1 billion in donor funds and more than 1.8 million eligible organizations in 110 countries.

The full report is available at

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