Giving Tuesday provides a natural kickoff for seasonal charitable giving.
More than 75 countries are taking part in Giving Tuesday and, close to home, Mustard Seed is among the organizations hoping to reach its central goal of $20,000 in Alberta.
Kipp Scott GMC Cadillac Buick has stepped up and put Mustard Seed on the fundraising fast track by offering to match Giving Tuesday donations up to $10,000.
“They are fantastic. They have been great partners for Mustard Seed for years,” said Bryan Goehringer, Mustard Seed’s Senior Director for Campaign, Partnerships and Grant Development.
Goehringer said Giving Tuesday gives charities an opportunity to raise awareness of what they do and the importance of community support.
“I think it awakens people’s generosity. It kicks off the holidays, which are such a bountiful time of year for so many.
In Red Deer, the money will be used to support the wide range of programs and services, including the 46 shelter mats that are provided to give people a place to spend the night. In addition, three evenings a week, hot meals are provided as part of its supper program.
A walk-in program offers everything from haircuts and movie nights to prayer services. Mustard Seed’s Wellness Center includes an Advocate who can help clients find the programs and services they need, from employment and housing assistance to medical support and of advice.
Through its school lunch program, 425 students in 48 schools in central Alberta receive a healthy meal.
Scott Tilbury, head of development at Mustard Seed, said most of the money raised through Giving Tuesday will go to meal programs. The organization also takes advantage of the week to thank donors. This week, approximately 100 dozen cookies are being given away to those who have helped support Mustard Seed this year.
Other charity groups also celebrate Giving Tuesday. Ronald McDonald House Charities Alberta will see matching donations on Tuesday of up to $10,000 by the Crist Family Foundation.
The Multiple Sclerosis Society of Canada also announced that donations will have three times the impact, thanks to an anonymous donor, which means that each donation will offer three times the support to Canadians affected by multiple sclerosis.
This Giving Tuesday, the MS Society aims to raise $50,000 in funds to better support people affected by MS across the country. Canada has one of the highest rates of multiple sclerosis in the world, with 12 people diagnosed with the disease, on average, every day.
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