Market Size Analysis:
According to a report by Altus Market Research titled “Global NGO and Charities Market Opportunities and Strategies to 2022 to 2030: COVID-19 Impact and Recovery, including: By Type; By donation method: (online; offline); By place of organization: (domestic; international coverage)“, the NGO and Charity Market size reached a value of nearly $329.3 billion in 2020, having grown at a compound annual growth rate (CAGR) of 6.9% since 2015. The market is expected to grow from $329.3 billion in 2020 to $457.8 billion in 2025 at a rate of 6.8%. The market is then expected to grow at a CAGR of 4.9% from 2025 and reach $528.1 billion in 2030.
Market Growth Drivers:
Growth over the historical period has resulted from strong growth in emerging markets, increased household disposable income, business-NGO partnerships and increased government donations.
In the future, increasing corporate social responsibility, increased environmental awareness, increasing internet usage, and economic growth will drive growth. Factors that may hinder the NGO and Charity market revenue growth in the future include geopolitical tensions, stringent regulations, and COVID-19.
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Market Growth by Segments:
NGO & Charitable Organizations market trends are segmented by Type into Trusts & Foundations, Voluntary Health Organizations, Human Rights Organizations, Environment, Conservation & Wildlife Organizations, and Others – NGOs and charities.
The trusts and foundations market was the largest segment of the NGO and charitable organizations market segmented by art type, accounting for 55.4% of the total in 2020. Going forward, the voluntary health organizations market is expected to to be the fastest growing segment in the NGO & Charity Market segmented by Type, at a CAGR of 7.5% during the period 2020-2025.
The NGO and Charity market share is segmented by online and offline donation mode. The online market was the largest segment by mode of donation, accounting for 85.0% of the total in 2020. Going forward, the online market is expected to be the fastest growing segment in the NGO and charity sector. charities segmented by mode of donation, at a CAGR of 7.4% over the period 2020-2025.
The NGO and charity organizations market share is split by organization location into domestic and international. The domestic market was the largest segment by organization location, accounting for 69.3% of the total in 2020. Going forward, the domestic market is expected to be the fastest growing segment in the NGO and community market. charities segmented by organization location, at a CAGR of 7.3% over the period 2020-2025.
Market growth by region:
Asia-Pacific was the largest region in the NGO and charity market, accounting for 38.2% of the total in 2020. It was followed by North America, followed by other regions. Going forward, the fastest growing regions in the NGO and charity market will be Asia-Pacific and the Middle East, where growth will be at CAGRs of 8.1% and 7, 3% respectively. This is followed by Africa and Eastern Europe, where the markets are expected to grow at CAGRs of 7.0% and 6.7% respectively.
Impact of COVID-19 on the NGO and charity market:
The coronavirus pandemic that has swept the world is affecting all industries, in more ways than one. For NGOs and charities, the pandemic has brought obstacles to the continuity of work, as well as social and financial challenges. These organizations depend on funding their operations through individual donations (gifts and bequests), merited charitable activities, and public fundraising activities, which include fundraising events, marathons, sales of pastries and charity campaigns, which NGOs had to cancel due to the pandemic. As the pandemic began to spread, many organizations canceled fundraising events due to nationwide shutdowns and severe limitations on the number of in-person gatherings. NGOs have played a crucial role in the fight against the coronavirus and its impact on the most vulnerable populations in society, especially in countries and regions where government services are struggling.
Market Growth by Key Players:
The NGO and charity market is highly fragmented, with a large number of regional players operating in the market. The top 10 companies in the market occupied 4.05% market share in the global NGO and charity market. Key industry organizations are focused on expanding development across the globe through strategic partnerships and collaboration with regional/local market tapping organizations. The Bill & Melinda Gates Foundation was the main competitor with 1.31% of the market, followed by Direct Relief with 0.61%, Médecins Sans Frontières with 0.55%, AmeriCares with 0.28%, The American Red Cross with 0.28%, The Nature Conservancy with 0.28%, UNICEF USA with 0.19%, OxFam with 0.15%, Feed the Children with 0.14% and The Rotary Foundation with 0.10%.
The Nature Conservancy, UNICEF USA, OxFam, Feed the Children, The Rotary Foundation, Smile Foundation, Nanhi Kali, GiveIndia Foundation, Goonj, HelpAge India, Sightsavers, Child Rights and You (CRY), Pratham Education Foundation, Sammaan Foundation, Care India , KISS Foundation, Educate Girls, Slum Soccer, Akshaya Patra Foundation, Friends of Nature (FON), Global Village of Beijing (GVB), China Primary Health Care Foundation, Shanghai Charity Foundation, China Youth Development Foundation (CYDF), Amity Foundation, China Children and Youth Foundation (CCTF), Tencent Charity Foundation, The China Women’s Development Foundation (CWDF), China Population Welfare Foundation, China Foundation for Poverty Alleviation, Narada Foundation and Tzu Chi Foundation, Association for Aid and Relief, Japan (AAR), ADRA Japan (ADRA), Friends of the Earth Japan, Afghan Mobile Mini Circus for Children, Animals Asia Foundation, Borneo Orangutan Survival Foundation, Oxfam International, Amnesty International al, Save The Children, Spark, Charities Aid Foundation (CAF), Association for Cultural, Technical and Educational Cooperation (ACTEC), Kashubian Folk University, Linking Foundation, AIDPOL Ltd, Perspektivy, United Way, MPC Social Services, Nastenka, Vera Hospice Charity Fund, VAMOS, Children International, Cure Violence, Ceres, Partners in Health, Acumen Fund, YMCA, Feeding America, Wikimedia Foundation, Bill and Melinda Gates Foundation, The Favela Foundation funds, CARE’s Humanitarian, BrazilFoundation, Hogar Bambi Venezuela, Solaris Perú, Sumando Manos Foundation, Dubai Foundation for Women and Children, Khalifa Bin Zayed Al Nahyan Foundation, Zayed Bin Sultan Al Nahyan Charitable and Humanitarian Foundation, Sheikh Mohammed bin Rashid Al Maktoum Foundations, Al Maktoum Foundation, Noor Dubai, UAE Water Foundation (Suqia), Human Appeal International, AIDS Foundation of South Africa, CHOSA South Africa, World Vision South Africa, The South African Red Cross S ociety, Save the Child ren South Africa, MIET Africa, The Viva Foundation of South Africa, READ Educational Trust, Wildlife and Environment Society of South Africa, Human Rights Institute of South Africa
Strategies of key players:
Strategies adopted by players in the NGO and charity market include financing COVID-19 vaccine development activities, expanding medical assistance operations, increasing medical access in underdeveloped regions, the expansion of services in remote localities and the broadening of participation in the promotion of social welfare activities.
Market Growth by Investment Opportunities:
The major opportunities in the NGO and Charitable Organizations Market segmented by Type will arise in the Trusts and Foundations segment, which will achieve $79.4 billion in global annual sales by 2025. Top Opportunities in the Segment by donation mode will arise in the online segment, which will earn $120.1 billion in global annual sales by 2025. The best opportunities in the segment by organization location will arise in the domestic segment, which will earn 96, $6 billion in global annual sales by 2025. The market size of NGOs and charities will gain the most in India at $29.5 billion.
Market: Trend-Based Strategies
Strategies based on market trends for the growth of the NGO and charity market include integrating mobile technologies and applications to simplify the process of charitable donations, reviewing crowdfunding platforms to attract more investments, the ability to invest in CRM software to improve communications with donors, the ability to partner with companies to deliver transformative change, investing in predictive and descriptive analytics to generate actionable insights, investing in drone technology for safe and effective wildlife monitoring and adopting virtual fundraising or campaigning.
Growth strategies by Altus Market Research for companies in the market:
To take advantage of opportunities, RAM recommends that NGOs and charities integrate mobile technologies for donations, consider crowdfunding platforms to raise funds, invest in CRM software to track donations, NGO-corporate partnerships, predictive and descriptive analysis, to establish operations in emerging markets, to increase visibility thanks to a high-performance website.