UK brokerage group Jensten simplifies corporate structure and brands

The Jensten Group, the UK independent insurance brokerage group, has embarked on a company-wide transformation program which will see it simplify its corporate structure, systems and brands.

The restructuring will see the business streamlined over a period of time into five key business divisions with the introduction of four new brands over the coming months: Jensten Insurance Brokers, Jensten London Markets, Jensten Underwriting and Jensten Brokers Europe, and maintaining of the Coversure brand for franchise activities.

The first to launch is Jensten Insurance Brokers, launched today (April 4), which will sit alongside the Coversure Franchise business, making up Jensten’s retail operations. Wholesale division rebranding will follow later in 2022.

The move sees Tasker Insurance Brokers, which was acquired by Jensten in September 2021, rebranded as Jensten Insurance Brokers. On May 23, two wholly owned Coversure branches (Huntingdon and Ilkeston) will be integrated into Jensten Insurance Brokers, followed by HTC Associates in September – all eventually trading under the Jensten brand.

While operating in the new business division of Jensten Insurance Brokers, Advance Insurance Agencies, Jensten’s niche brokerage business in the South West, and Packetts, Jensten’s regional office in Yorkshire, will retain their current brands.

Other sub-brands including Travel Risk Professionals, Enhance Insurance Services and Numark Insurance Services will also retain their distinct branding, recognizing their value in the specific niches and markets in which they operate.

The move will see Robin Thomson, former managing director of Tasker Insurance Brokers, become managing director of the larger Jensten Insurance Brokers. Matt Jones will continue to lead Advance, Marshall Sugden will lead Packetts and Rob Palmer the Coversure franchise business – all reporting to Robert Organ, Managing Director Retail, Jensten Group.

“The Jensten Group is committed to growing through a mix of organic growth and acquisitions and currently controls over £320 million in gross written premium. Last year, we completed the acquisitions of Tasker Insurance Group, Advance and Packetts as part of our “Buy and Build” strategy. Investing in the Jensten brand, while retaining other significant brands within the business, reflects our determination to focus on what is valued by our customers,” commented Alistair Hardie, CEO of Jensten Group, based in Huntingdon, England.

Source: Jensten Group


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