Unique “Giving with a Twist” pretzels support local charities

READING, Pennsylvania – The coronavirus (COVID-19) has impacted all aspects of our lives, including shifting the focus of philanthropic giving. Unique Pretzel Bakery, Inc. acknowledged that charities and nonprofits in the region, and beyond, are experiencing a drop in donations. To provide assistance during this difficult time, the company has created “Giving with a Twist” as a way to help support charities and nonprofits whose membership base is either unable to contribute. for now, either has redirected its donations to COVID-19 relief efforts.

Participating charities receive a special coupon code for online shopping Unique Pretzel products, and for a limited time, 10% of all profits generated from code redemption will be donated to the respective partner charity. Additionally, customers using the code during each promotional period receive 5% off their online order.

“With all the changes created by the coronavirus pandemic, we have recognized that charities that normally depend on financial support from their members and the local community are seeing a decrease in contributions,” said Justin Spannuth, Chief Operating Officer. at Unique Pretzel Bakery, Inc. “We got to work and established a program that not only benefits charities providing important services in their communities, but also provides a special benefit to their supporters. This program is a “win-win” situation for all participants involved and is a great way for us to show our support for organizations that may be overlooked in these uncertain times. »

The first 3-day fundraising event for “Giving with a Twist” kicked off on May 27, 2020, and upcoming promotional dates to support participating organizations with a unique coupon code can be found here.

“This program has helped remind our supporters of the importance of their giving, especially at a time when there has been an understandable shift to focus on contributing to organizations and nonprofits, such as Humane Pennsylvania, working on COVID-19 recovery efforts,” said Chelsea Cappellano, donor and alumni relations coordinator at Humane Pennsylvania. “’Giving with a Twist’ allows our supporters to contribute to our efforts in a fun way, which also provides a financial benefit to the animals we serve, in addition to a great snack. We sincerely congratulate and appreciate Unique Pretzels for their commitment to helping organizations like ours.

To learn more about “Giving with a Twist” or how to get involved, please contact Erica Frazer, Retail Sales Manager, via email [email protected].